Marketing’s Role on the Demand-Side Supply Chain

With this SlideShare, I wanted to help the FISH2.0 people out with a Marketing take on their Seafood Supply Chain. Evolution of the modern buyer requires that marketing take a more strategic role on the demand side of the supply chain. I’m sure that if you talk with seafood suppliers,  they would confirm that disruption is happening in their industry.

Presentation originally posted on TracyThayne.com

Image courtesy of Cápák hete.

Image: Creative Commons Attribution-ShareAlike 2.0 Generic license.