Marketing’s Role on the Demand-Side Supply Chain

With this SlideShare, I wanted to help the FISH2.0 people out with a Marketing take on their Seafood Supply Chain. Evolution of the modern buyer requires that marketing take a more strategic role on the demand side of the supply chain. I’m sure that if you talk with seafood suppliers,  they would confirm that disruption is happening in their industry.

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Image courtesy of Cápák hete.

Image: Creative Commons Attribution-ShareAlike 2.0 Generic license.